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OneStream Software VP, Global Customer Programs and Events in Birmingham, Michigan

Description

VP, Global Customer Programs and Events Remote, USA  OneStream Software LLC Benefits Offered  Vision, Medical, Life, Dental, 401K Employment Type  Full-Time Compensation  $190,000.00- $250,000.00 (Range applies to US candidates only) + Benefits/Variable Comp./Equity - Range may vary based on experience.

ABOUT THE JOB OneStream is looking for a Vice President of Global Customer Programs and Events to join our Marketing team. The Vice President, Global Customer Programs and Events is responsible for developing and executing strategies to drive customer engagement, adoption, growth and retention across all aspects of buyer journey and customer experience (CX).  This includes but is not limited to developing and executing a comprehensive strategy to curate customer centric programs, user groups and advocacy efforts as well as oversight and ownership of global event and conference strategies to support OneStream's corporate objectives. This position will report to our SVP Global Product and Customer Experience (CX) Marketing, while working closely across all aspects of OneStream's sales, marketing, product management, customer success, education services teams as an established thought leader, business partner and evangelist for OneStream's global customer experience (CX) marketing and corporate event strategies.

RESPONSIBILITIES Primary Responsibilities: Owner of Global Customer Adoption Marketing & Corporate Event Strategy: Lead a comprehensive customer adoption marketing and corporate event function focusing on maximizing the customer experience and buyer journey - with specific focus on amplifying OneStream's global brand, elevating customer success stories, increasing pipeline velocity and win rates while delivering highly curated programs to drive software adoption, customer advocacy, customer satisfaction, loyalty, retention and growth to increase customer lifetime value. Team Leadership: Building, leading and nurturing a team of customer adoption marketing and event marketing professionals to execute strategies effectively. Data Analysis: Utilizing data analytics to gain insights into event and program outcomes across the customer experience, impact to customer behavior and preferences, and using this data to make informed marketing decisions. Global Event Portfolio Management: Identifying, evaluating, and selecting the most relevant events to participate in based on target audience and business objectives. Drive continuous improvement to customer experience and event ROI. Segmentation: Identifying prospects and customer segments and tailoring event strategy and customer programs to address their specific needs and preferences. Customer Program Management & Advocacy: Overseeing customer-focused marketing programs including email marketing, loyalty programs, and customer user groups. Promoting customer advocacy through programs that encourage customers to refer others, write reviews, or participate in case studies. Customer User Groups and Thought Leadership: Facilitate global executive and user groups to discuss key industry topics, drive customer adoption and gather customer feedback to improve products, services, and the overall customer experience. Global Event Strategy and Programming: Define the strategy, objectives, delegation, setting up the event team and PMO, defining target audiences, event curation, speaker placements, and coordinating program/ customer engagement across 3rd party events, trade shows, conferences and proprietary events. Global Event Amplification: Crafting a compelling narrative for the event, identifying the key content supporting the narrative, and coordinating an integrated multi-channel coms plan across digital, media, social media, internal enablement and activation, etc. Global Event Production & Logistics: Sourcing, production, vendor and agency management, travel, accom

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